The AI Dealership Operating System

Run the entire store on one AI-native platform.

Today's store runs on six to eight systems that don't talk — so leads go cold, gross slips through the cracks, service lanes sit half-empty, and your team loses the day toggling between tabs. Star Hubb ends it. One AI-native operating system runs sales, F&I, service, parts, marketing and accounting on a single real-time record — every rooftop in view, every lead worked, every dollar accounted for. No data silos, no integration tax, no contract that nickel-and-dimes you to grow. No more running a modern store on software built for 2015.

Demo · Sample Data

AI Executive Briefing · 7:14a

Front gross is trending +22% week-over-week. Six leads aged past 48h in the used pipeline. Three units missing photos — flagged for merchandising.

Prioritize 6 aging leadsAdd photos to 3 unitsReview 2 desking drafts

Units MTD

287

+14%

Gross profit

$1.42M

+22%

Revenue trend · 12 wk

+31%

Wk 1Wk 6Wk 12

AI Pipeline · today

Hot
42
Warm
118
Cold
264

Inventory risk

9 units aged > 60 days

Suggested price adjustments and photo readiness gaps ready for manager review.

3 missing photos4 price alerts

Pilot readiness

96%

  • Website connected
  • Inventory imported
  • First customer & lead created
  • Team invites sent
See it in action

The dealership, one intelligent surface at a time.

Real Star Hubb workflows — from advisor to enterprise — using demo-safe dealership data.

starhubb · 01 · my day Demo · Sample Data

Revenue Queue · today

  • M. Chen · 2019 Silverado trade-in follow-up

    SLA · 1h left

    Reply waiting
  • R. Alvarez · Financing question on RAV4

    SLA · 3h left

    Unanswered
  • K. Patel · Test drive scheduled Wed

    SLA · Tomorrow

    Prep
  • S. Nguyen · Service-to-sales equity check

    SLA · Today

    Review
01 · My Day

Prioritize every opportunity.

Star Hubb identifies what needs attention, explains why and guides the next best action.

My Day sorts opportunities by SLA and severity. Copilot drafts the next-best action for advisor review — nothing sends automatically.

starhubb · 02 · customer workspace Demo · Sample Data

Customer

Morgan Chen

Household · 2 vehicles · 3 open opps

PreferredText
ConsentOn file
Last touch18h ago
Next-best action: send verified trade range

Unified timeline

  • Text reply — asking about payoff timeline

    Today · 9:12a

  • Missed call · 2m 14s voicemail transcribed

    Yesterday

  • Appointment set — Wed 4:30p

    Wed

  • Vehicle interest updated · 3 alternatives ready

    Mon

Requested 2021 RAV4 XLE — no longer in stock. Suggesting live inventory matches.

2022 RAV4 XLE · Silver

18k mi · lot A-14

2023 CR-V EX · Blue

9k mi · lot B-02

2022 Escape SEL · White

22k mi · lot C-31

Draft CTA · “Would Wed 4:30p work to preview the CR-V?” — for advisor review
02 · Customer Workspace

Know the full customer story.

Bring every conversation, appointment, vehicle and opportunity into one clear workspace.

One workspace per customer: unified timeline, verified consent, next-best action, and vehicle alternatives grounded in real inventory.

starhubb · 03 · enterprise command center Demo · Sample Data

Rooftop comparison · this week

Sync…
  • Downtown Chevrolet-14%
  • Northgate Toyota+6%
  • Riverside Ford-3%
  • Airport Hyundai+11%
03 · Enterprise Command Center

Run every rooftop from one view.

See where performance is slipping, understand the cause and drill directly into the underlying records.

Rooftop comparison and drill-down preserve tenant scope; verified and estimated values never blend.

The Platform

Every department. One operating system.

Sixteen native capability areas share one customer, one vehicle, and one deal record. Your CRM knows the service history, your F&I menu knows what the shopper configured online, and accounting posts the deal the moment it funds.

01Service

Executive Intelligence

Know the number before the meeting starts.

An AI daily briefing and live executive dashboard across every rooftop. Gross, PVR, turn, absorption and pipeline health in one view, with the anomalies and money leaks surfaced instead of buried in reports.

  • AI executive briefing, delivered daily
  • Multi-rooftop and multi-franchise roll-ups
  • Gross, PVR and absorption tracking
  • Anomaly and money-leak detection
02Service

CRM & BDC

Every lead scored, routed and worked — automatically.

An AI-native CRM built to replace VinSolutions. Buying-intent scoring, automated follow-up across SMS, email and voice, and a Customer 360 that unifies every touchpoint from first web visit to delivery and back into service.

  • AI lead scoring and intent detection
  • Automated multi-channel follow-up
  • Unified Customer 360 timeline
  • Equity mining and lease-end pipeline
03Service

Inventory & Merchandising

Price and merchandise every car like your best UCM — at 3am.

Market-based pricing, aging and turn alerts, AI photo and description generation, and recon tracking in one engine — pushing optimized listings to your site and every marketplace the moment they change.

  • Live market-based pricing
  • Aging and turn-rate alerts
  • AI photo enhancement and descriptions
  • Multi-channel syndication
04Service

Desking & F&I

Structure and close a deal in minutes, not a shift.

Modern desking with push-button payment grids, in-line lender routing, digital F&I menus for in-store and remote, recorded disclosures, native E-Sign and a paperless deal jacket.

  • Real-time payment matrices and OTD math
  • Credit application and lender routing
  • Customer-specific F&I menu recommendations
  • Native E-Sign with full audit trail
05Service

Digital Retailing

Buy online without leaving your brand.

A checkout experience embedded on your own site: payment personalization, trade valuation, soft-pull pre-qualification, F&I product shopping and reserve — then a handoff to the floor with every detail intact.

  • Payment personalization and trade valuation
  • Soft-pull credit pre-qualification
  • F&I product shopping online
  • Reserve and deposit flow
06Service

Service & Scheduling

Fill the lane, then run it without the paperwork.

Consumer-facing online booking backed by a real capacity grid, digital multi-point inspections, technician timekeeping, loaner management and warranty submission — built for advisors and techs who actually use it.

  • Consumer online booking and lane-side scheduling
  • Capacity planning by skill and bay
  • Digital multi-point inspections with video
  • Tech timekeeping and flat-rate productivity
07Service

Parts

The right part, on the shelf, at the right cost.

Parts inventory, ordering, returns and obsolescence control tied directly to repair orders and accounting, so the counter and the service drive never disagree about what is available.

  • Stocking levels and reorder logic
  • Special orders and returns
  • Obsolescence and aging visibility
  • Parts-to-RO reservation
08Service

Marketing & Reputation

Your in-house agency, plus a review desk that never sleeps.

Generate inventory ads, equity-mining campaigns and lifecycle journeys in minutes, with deal-level attribution that shows which spend actually sold cars — alongside a unified review inbox with AI-drafted, manager-approved replies.

  • AI ad, email and SMS creative generation
  • Equity-mining and lease-end campaigns
  • Closed-loop, deal-level attribution
  • Unified review inbox with AI replies
09Service

Phone System & Call Tracking

Every call answered, attributed and coachable.

A built-in softphone with call log, voicemail and team stats, paired with tracking number pools that tie inbound calls to campaigns, sources and closed deals.

  • Softphone with click-to-call from any record
  • Call recording, voicemail and team stats
  • Tracking number pools by campaign
  • Source-to-deal call attribution
10Service

Communications & Website Chat

One inbox for every conversation you have with a customer.

SMS, email, voice and website chat in a single threaded inbox, plus a deployable chat widget with AI auto-response, business-hours routing and an agent console for Sales, Service and BDC.

  • Unified SMS, email, voice and chat inbox
  • Deployable website chat widget
  • AI auto-responder with human escalation
  • Department routing and business hours
11Service

DMS & Accounting

The system of record, modernized.

A full dealer management core replacing CDK Drive and Reynolds ERA: chart of accounts, automated deal and commission posting, A/P, A/R, aging schedules, multi-rooftop consolidation and a month-end close that is not a fire drill.

  • Chart of accounts and journal automation
  • Automated deal and commission posting
  • A/P, A/R and aging schedules
  • Month-end close workflow
12Service

HR & Payroll

Hire, onboard and pay the team in the same system they work in.

Employee directory and org structure, time and PTO tracking, a payroll register that understands flat-rate and commission pay plans, and structured onboarding for new hires.

  • Employee directory and org structure
  • Time, attendance and PTO
  • Flat-rate and commission pay plans
  • Payroll register and pay-period close
13Service

AI Agents

A digital workforce that never clocks out.

Always-on agents that qualify internet leads, book service, recover no-shows, mine the database for equity and handle inbound calls — drafting the work and escalating to a human whenever it matters.

  • Voice agent for inbound calls
  • Internet lead qualifier
  • Service booking and reminder agent
  • No-show and be-back recovery
14Service

Analytics & BI

Real-time profitability, not month-old spreadsheets.

Gross, PVR, ROI and productivity measured per deal, per campaign, per technician and per rooftop, with exports and scheduled delivery for lenders, OEMs and ownership.

  • Profitability per deal, tech and rooftop
  • Campaign and channel ROI
  • Custom dashboards by role
  • Scheduled exports and briefings
15Service

Cybersecurity & Compliance

Posture you can prove, not paperwork you dread.

Continuous security posture scoring, prioritized findings, framework mapping and incident tracking, alongside dealership compliance workflows — Safeguards, Reg Z and Reg B disclosure capture, OFAC screening and immutable audit logs.

  • Security posture scoring and findings
  • Framework mapping and evidence collection
  • Incident and vendor management
  • Safeguards, Reg Z and Reg B workflow support
16Service

Integrations

Open by default — no integration tax.

An integration hub for lenders, OEMs, DMS, credit bureaus, marketplaces, accounting and workforce systems, backed by documented REST APIs and webhooks on every object.

  • Integration hub with connection status
  • Documented REST APIs and webhooks
  • Lender, DMV and credit bureau connectors
  • Marketplace and OEM feeds
Unified Platform

One operating layer for every rooftop

CRM, inventory, desking, F&I, E-Sign, service and AI agents run on the same customer, deal and vehicle record — with role-based access, tenant isolation and audit logging across every store in the group. No exports, no re-keying, no integration tax.

starhubb.io · unified rooftop

Sample product visualization

Star Hubb Command Center

One source of truth for the customer, the vehicle, and the deal — end-to-end.

CRM

Customer 360 · leads

Inventory

Aging · merchandising

Deals & Desking

OTD · payment grid

Finance & Insurance

Menus · lender packet

E-Sign

Native · audit trail

AI Agents

Manager-approved

Pilot Readiness

Real setup signals

Why Star Hubb

Four things a legacy stack structurally cannot do.

CDK and Reynolds carry decades of architecture. The Cox portfolio was assembled by acquisition. Tekion is newer but still closing gaps. Star Hubb was designed as one system, with AI underneath every module, for how dealerships actually operate today.

AI-native, not AI-bolted

The intelligence layer sits underneath every module — CRM, inventory, desking, F&I, service, marketing, accounting — instead of being retrofitted as a feature. Agents draft the work; your managers approve it.

One platform, one login, one bill

Consolidate the seven-vendor stack — DMS, CRM, inventory tool, scheduler, website, marketing agency, outsourced BDC — into a single contract and a single source of truth for the customer, the vehicle and the deal.

Profitability you can see today

Real-time gross, PVR and ROI on every deal, campaign, technician and rooftop — with drill-through to the source record. Decisions stop waiting on month-end.

Open by default

Documented REST APIs and webhooks on every object, plus an integration hub that shows exactly what is connected. No integration fees, no certification gauntlet, no 90-day waits.

Pricing

Build your platform. Priced to your store.

Star Hubb is priced per module and per rooftop, so you pay for the parts of the platform you actually run. Tell us your rooftops and the modules you need and we'll put a quote together.

Quotes are scoped to your rooftops and selected modules. Subscription activates after contract execution and onboarding kickoff. External integrations that require vendor approval or credentials are labeled “Not connected” until verified.

By submitting, you agree to be contacted by Star Hubb. We never share your data.

See Star Hubb
run your whole store.

Book a 30-minute walkthrough. We'll run CRM and BDC, inventory, the deal desk, F&I and E-Sign, digital retailing, service and executive reporting against your real dealership scenarios — and show exactly what it replaces.

Sample product visuals shown throughout the site. External integrations (lender, DMV, credit bureau, DMS) require provider credentials and approval. Payment estimates require lender approval.